Where Amazon Reviews Really Come From | WSJ

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Amazon has a program where reviewers get free products in exchange for legitimate reviews. In other scenarios, vendors give products free to buyers who rate them five stars. WSJ’s Joanna Stern caught up with a professional Amazon reviewer to find out how to spot the fakes. Photo illustration: Laura Kammermann / The Wall Street Journal

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47 Comments

  1. If I review an Oral B toothbrush head and there are 7 other very similar Oral B toothbrush head products is it a fake review if I just copy and paste the review 6 times since they are basically the same product? It is not a fake review if you are not paid for it.

  3. Amazon won't allow me to leave reviews on my account but it allows someone else to leave dozens of reviews a week in my name. It won't even allow me to delete the fake reviews. Don't trust any Amazon reviews and don't give Amazon your business.

  9. The reviews that stay overly negative read like a therapist session where the reviewer dumps on everything in their life with the finale of the product adding to the even greater catastrophe of their life being inconvenienced followed by a message of hate or disdain for anything the company will do later. These people probably haven't interacted with school or work colleagues outside their spouses after highschool, maybe ever.

  13. I would recommend next level ninjas – they're probably the safest platform I had a chance to use, reviews done by normal people not the usual deal seekers whose reviews are getting flagged.

  15. thereviewindex.com/

    https://www.fakespot.com/

    reviewmeta.com

    OUT OF THESE 3 SITES CAN ANYONE TELL ME PLZ THE ONE AND ONLY THE MOST BEST ACCURATE EXACT RIGHT SITE TO BUY ANY PRODUCT FROM ANYWHERE AFTER SEEING IN OUT OF THESE 3 OF 1 THE BEST SITE

    WHICH ONE SITE IS THE BEST OUT OF THESE 3 SITES WHICH IS THE MOST RELIABLE TRUSTED TRUSTFUL TRUSTWORTHY AND EXACT ACCURATE RIGHT ON THE DOT

    WHICH ONE SHOULD I TRUST FULLY WITHOUT ANY HESITATION PLZ TELL ME ANYONE TO ME I AM VERY MUCH BIT OF CONFUSED OUT OF THESE 3 SITES MY FRND SINCE SOMETIME OK

    PLZ HELP ME OUT BECAUSE FRND I WANT THAT SITE SHOULD BE 100% RIGHT ACCURATE EXACT AND AFTER SHOWING AND SEEING ANY ONLINE PRODUCTS RATINGS OF HIGH AND LOW ON THAT SITE I CAN DECIDE ATLEAST

    WHAT AND WHICH SHOULD I BUY AND INVEST MY HARD EARNED SOME MUCH MONEY IN THAT PRODUCT MY FRND AFTER WATCHIN SEEING REVIEWS IN THAT SITE

    MY HARD EARNED MONEY SHOULD NOT BE GO WASTE MY FRND PLZ PLZ PLZ HELP ME OUT OUT OF THESE FAKE PRODUCTS ISSUES OF THIS ONLINE WORLD OK FRND

  25. Amazon ,Walmart, Ebay and almost other sites do the same thing… they can ask and pay somebody to write not only for positive reviews but also negative reviews … me I'm using 3 different sites to get free stuff from amazon they actually dont force you to leave review it's just up to you if you like the product and share your experience . You can easily find an amazon seller group in facebook some of them ask for + review with commision and some ask for negative reviews for their product competitors. That means you cant trust both positive and negative reviews in amazon unless you tried the product.

  27. Amazon also will take down those that don't deserve it without making the reviewer aware. A lot of companies that sell through Amazon will report a negative review if they can find the reviewer giving a 4-5 star on a rival product. They can claim they were paid or given for free for 5 stars. Amazon will then ban the reviewer form making reviews solely on the bad seller's word. They don't ask any questions to the reviewer.

  31. I see a lot of negative reviews for things that are clearly fake. When the person can barely write out a sentence. When the review claims a device is missing a feature or that they had to return a thing multiple times and had the same issue. Or if they say something was broken and the store refused to take it back. There's a warranty AND a store return policy. Most businesses want to keep the customer happy so it's disingenuous to not only dis a product but also dis a business selling the product.

  33. Vinecreviews should be abolished. This lady pays taxes on the products, big deal. So you pay pennies on the dealer and get free stuff. I would gladly fo this. Vine reviews should be free to review and must be returned or you must pay the full price. Let's see how many reviewers put there money where their mouth is.

  35. I woke up this morning and had an e-mail from Amazon saying they would not post my review because I violated something ??? Here it is, What do you think? Another Rosewill quality fan.

    Makes no noise and has three speed switch with off. Very well made and comes with two grills. Rosewill continues to offer amazing computer parts at low prices. I have never had a review not posted. I called them and the customer service read it and said something was wrong not posting and would forward to them. Will see if this is resolved or this will be the end of my reviews.
    This was this morning the reply they sent to me. They lost a great customer…. Makes NO sense. Hello,

    We removed your review for Rosewill RUF-17001 120mm Silent USB Fan with Multi-Speed Controller, Can Connect up to 2 USB Fans in Series because we detected unusual review behavior on this product and are not accepting reviews of it at this time. We place limits on reviews to preserve trust in customer reviews.

    Thank you for contacting Amazon.

    Best regards,

    Maricar R.

  39. Amazon has been in a rut for a long time and I think it is in its death throws;. I wrote four negative reviews about products that hadn't arrived or didn't work and Amazon deleted all of them. Trust is the bond between customers and companies and when this evaporates, bankruptcy looms large.

  59. I’m so glad I didn’t renew my Amazon prime when it recently expired. Amazon has no incentive to remove four and five star ratings if they are fake. . I’m going to buy as little as possible from Amazon in the future.

  65. I bought a product from Amazon and it broke within 2 weeks.. I wrote a one star review on the product. The company email me, gave me a refund and send me the same product again. They told me to try it again and change the review but I never updated the one star review because the product still suck. So they removed my one star review.

  69. I never read reviews by such people. I read reviews to find out what the most common positive points being made are as well as the most negative. I look for consistency. Lots of reviews will give a one-star review because someone is smaller than they expected…means they didn't read the description. Or they give a trash review because the package arrived damaged. These are NOT product reviews.

  71. I’ve done fake reviews in exchange for free product, it’s mainly from Chinese companies or distributors wanting to get more awareness on forum or deal websites at a discount. Most of the time, the discounts are set where they are still making product, due to the cheapness/quality issues or the volume of sales expected by these reviewers

  75. I review products on Amazon if a product is good I give it five stars and say why it’s a good product ,if it is not it gets one star,I recently bought an air fryer but it was upon receiving it broken so it had a one star review.

  79. We have gotten a few horrible products out of many from Amazon. When we write honest reviews with nothing inappropriate amazon has flagged it as inappropriate . It feels like a rigged system. When my wife messaged Amazon, they don't correct the issue. I used to count on Amazon reviews.

  81. Thank you!!! I have shopped Amazon products for awhile and trusted the positive product reviews in the beginning. After awhile buying Amazon products based on reviews I was baffled why products I purchased were substandard or discount Dollar Store worthy at above grade prices. I would post my reviews of my disappointing experiences. Then my phone rang late into the night from callers representing the China or Asian companies I had purchased my Amazon products from. Emotionally they invariably told me to remove my reviews. Then in exchange for removing reviews offered to refund my money. Sometimes reviewers of Amazon products I wished to buy warned products were knock offs (Yeti and others ), based on their own buying experiences. I went to Yeti website and purchased products there and advised Yeti of the knock offs sold through Amazon. I have been amazed at Amazon for allowing these scam-y practices.

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