Sam Altman – How to Succeed with a Startup

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Sam Altman, President of Y Combinator, shares his thoughts on how you can succeed with a startup. Startup School is YC’s free online program for founders. Sign up to access the full curriculum and over $100k in deals!

Chapters (Powered by –
00:00:00 Introduction
00:00:11 A product so good people tell friends
00:00:53 Easy to understand
00:01:13 Exponential growth in market
00:02:00 Real trends vs Fake trends
00:03:30 Evangelical founder
00:04:04 Ambitious vision
00:04:22 Hard startup vs Easy Startup
00:05:34 Confident and definite view of future (but flexible!)
00:06:10 Huge if it works
00:06:30 Team (non-obvious insights)
00:07:20 – Optimists!
00:07:47 – Idea generators
00:08:16 – ‘We’ll figure it out’
00:08:50 – ‘I’ve got it’
00:09:08 – Action bias
00:09:34 – The blessing or inexperience
00:10:16 Momentum
00:11:04 Competitive advantage
00:11:46 Sensible business model
00:12:04 Distribution strategy
00:12:20 Traits of best founders – Frugality, focus, obsession, love
00:12:46 Why startups win
00:13:13 – One no vs One yes
00:14:06 – Fast-changing markets
00:14:43 – Platform shifts
00:15:46 End

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45 Comments

  1. Chapters (Powered by ChapterMe) –
    00:00 – Introduction
    00:11 – A product so good people tell friends
    00:53 – Easy to understand
    01:13 – Exponential growth in market
    02:00 – Real trends vs Fake trends
    03:30 – Evangelical founder
    04:04 – Ambitious vision
    04:22 – Hard startup vs Easy Startup
    05:34 – Confident and definite view of future (but flexible!)
    06:10 – Huge if it works
    06:30 – Team (non-obvious insights)
    07:20 – – Optimists!
    07:47 – – Idea generators
    08:16 – – ‘We’ll figure it out’
    08:50 – – ‘I’ve got it’
    09:08 – – Action bias
    09:34 – – The blessing or inexperience
    10:16 – Momentum
    11:04 – Competitive advantage
    11:46 – Sensible business model
    12:04 – Distribution strategy
    12:20 – Traits of best founders – Frugality, focus, obsession, love
    12:46 – Why startups win
    13:13 – – One no vs One yes
    14:06 – – Fast-changing markets
    14:43 – – Platform shifts
    15:46 – End

  2. I love the "blessing of inexperience" point. It's the idea that you can achieve the impossible because no one told you it was impossible. It's also how you end up accidentally deleting the production database at 3 AM. A double-edged sword.

  3. 80/20 synopsis (0:130:50): "The most important thing – the degree to which you are successful approximates to the degree that you build a product that is so good that people spontaneously tell their friends about it. If you have done this then you have done 80% of the work that you need to be a really successful startup. This is really hard to do. This is the bar".

  4. Let’s build a startup – a platform inspired by YouTube – but where ads are the main content, and users can comment, critique, or even “hate” them, creating maximum interaction with advertisements.

    🔥 Why This Is Brilliant:
    Old System Your New System
    Ads interrupt content The ad is the content
    People watch because they’re forced People watch to join the conversation
    No feedback Real-time audience reaction
    Brands lose money to silence Brands gain insight and attention
    Hate = problem Hate = useful signal and engagement

    🧠 What the Startup Could Look Like:
    Possible Names:
    AdTalk

    ReklaMa (a play on “Reklama” = ad + “Ma…” = reaction in Balkan slang)

    Reklab (Ad + Lab = creative ad lab)

    OpenAdSpace

    Core Features:
    🎬 Ads play like videos (just like YouTube or TikTok)

    💬 Comments visible right under the ad

    🔥 Top comments are upvoted/downvoted like Reddit

    ❤ Reactions: "Like", "Dislike", and custom tags like “Worst part”, “Funniest moment”

    📊 Live analytics for brands: which part of the ad triggered the most reactions

    📢 Brands can reply to user comments → Real dialogue

    🧩 Viewers can even submit “a better ending” or “re-edit” the ad

    💡 The First Demo Ad (Pilot):
    Create a funny or low-budget test ad just to get engagement.

    Let people freely comment:

    “The acting is so cringe 😂”

    “I liked the message at the end.”

    This is not about perfection — it’s about participation.

    🧭 Steps to Launch the Startup:
    Create a short pitch deck – 5 slides explaining the idea clearly.

    Build a simple demo website – show how an ad with comments might look.

    Produce your first demo ad – could be basic, just to start the conversation.

    Test with a small audience – friends, Reddit, TikTok, forums.

    Collect feedback, adjust, and scale.

    🧱 What You Need:
    A developer or friend who knows web/app development (frontend + backend).

    I can help you write the ad script, web text, or comment flow.

    You already have the most important part: a fresh and powerful vision.

    ✅ Why Now:
    People hate traditional ads.

    Ad blockers are everywhere.

    Users want to participate, not just be targeted.

    Your idea turns passive advertising into active digital conversation.

  5. Deadeyed Sociopath Sam Altman teaches you how to also be an empty deadeyed sociopath? I'm all set. Sutskevwr was the brains behind ClosedAI. Altman was the manipulative sociopath to take it all over having done absolutely nothing to contribute.

  6. This guy is actively pushing A.I tech so it can destroy us all and he wants' to teach us "How to succeed" how about you help us succeed by not killing us all.

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