There’s no secret that Apple has been the poster child for successful brands the world over.
But beyond the corporate brand, how they’ve masterfully branded their individual products has made the decision making process so easy for consumers.
We don’t buy an Apple Phone, we buy an iPhone
We don’t buy an Apple Laptop, we buy a MacBook
We don’t buy an Apple tablet, we buy an iPad.
Streamlining and simplifying their product offering makes choosing Apple products easier.
Memorability, awareness and salience and ultimately the buying decision are all aided by the simplicity of Apple’s product offering.
Are your products (or your clients’ products easy to understand?
Find the full video on the Brand Master Academy YT Channel “7 Product Branding Examples (Levi’s, Apple, Nike)”
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