In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines.
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Additional Copywriting and SEO Resources
Content Writing for SEO: How to Create Content that Ranks in Google ►
Content Marketing For Beginners: Complete Guide ►
On-Page SEO Checklist for Higher Google Rankings ►
Complete SEO Course for Beginners: Learn to Rank #1 in Google ►
Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs ►
How to Write the Perfect Title Tag to Increase Your Click-Through Rate (CTR) ►
Use These Blog Post Templates to Write Better SEO Content ►
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SEO copywriting is challenging because you must create content that satisfies both search engines and human readers.
Fortunately, this can easily be solved using the 3-steps taught in this copywriting tutorial. The first stage is all about research.
In the research stage, you’ll want to check search intent, which represents the reason behind a searcher’s query. And we can find clues into searcher intent right within the search results page.
The second part of the research phase is to create a thorough outline based on data. The best place to start building your outline is to look for similarities among the top-ranking pages.
Watch the video to learn more about these steps.
The next part of the SEO copywriting process is the drafting phase. All content writers have the same goals here: to educate, entertain, and/or delight their readers while ideally leading them closer to a conversion goal.
A simple yet effective method you can use is the PAS formula which stands for Problem, Agitate, and Solution.
Want to learn more about this formula and how to use it when drafting content? Watch the video.
Once you’ve finished the draft, it’s time to move on to the final stage – editing. And it’s not just about doing a final read-through to check for typos. You should ensure your messaging is right, all your on-page SEO optimizations have been done correctly, and the content flows smoothly.
Watch the video to learn how to make it easy for people to consume your content.
Timestamps:
0:00 Intro
0:54 The research stage
5:07 The drafting phase
8:23 The editing stage
#seocopywriting #copywriting #contentwriting
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"Wow, this SEO Copywriting Tutorial sounds like an essential watch for anyone looking to enhance their content writing skills! It's great to see a resource that covers everything from start to finish, making it accessible for beginners and experienced writers alike. Looking forward to learning how to craft content that not only resonates with the audience but also ranks well on search engines!"
"This SEO Copywriting Tutorial sounds like a goldmine for anyone looking to bridge the gap between engaging writing and search engine functionality. It's amazing how strategic word choice can impact online visibility. Can't wait to dive in and learn how to craft content that both readers and search engines love!"
It was very interesting
Nice
I was building websites 25 years ago and ranking was as simple as keyword packing. Simply making some text the same color as background and typing Nike Nike Nike 40,000 times and you'd rank higher than Nike's website lol
Thank you so much i need to know if i can use copy formulas like pas in articles ??
Google will talk AI from top of the montain until comes to SEO. They make it so hard and you have to spoon feed them everything and they will ignore it until you pay them higher than competitors. Just use the great Artficial Intelligence you boast about!!
1st stage
Research. Search intent.
Use outlines
Look for similarities In the top pages after all they made it there.
Take note of them.
Drafting phase …
Use PAS.
Use links as solutions.
Edit like a pro !
❤❤❤
It covers everything from beginning to end in this extremely detailed SEO copywriting guide! That's an excellent tool for anyone trying to become an expert in writing with SEO in mind. I appreciate how well you explained the procedure and offered such insightful information.
A thorough approach to creating content that not only attracts readers but also is optimized for search engines, assuring maximum visibility and reach.
This SEO copywriting tutorial is incredibly comprehensive, covering everything from start to finish! The detailed approach to crafting optimized content is invaluable.
Quite interesting
the content is good, infact great. i was looking for incorporating the seo thing in my landing page, or write landing page content with the base Seo
Thank you. That was concise, informative and helpful
Trying to learn more on copywriting after working as an SEO content writer/copywriter to further advance my job. I must say, this is so easy to digest while being so condensed. More power to Ahrefs.
Thank you so much for the video. it help me a lot. This helps me a lot in figuring out how to write a good SEO article.
This video was so good
How can i create portfolio examples for websites in my niche?
#أديني_أثبت_لك_إني_برئ
#أديني_أثبت_ليكي_إني_برئ
I generally don't comment much on such videos but I have to say it here. Your video was simple and very informative. I am a creative fiction writer who is trying to learn about SEO content writing and considering how the use of language can be different for both fields, it's always been challenging for me to find a good video which explains about content writing without being complicated. They mostly tend to give the same tips that I had seen everywhere but couldn't learn much from them. Whereas your video actually showed the whole writing process with an example article which helped me to understand content writing. You showed how to do the research and actually use it when writing. It helped me alot. Thank you.
You just earned a subscriber ❤
I hve one question
I m searching for some keyword research yesterday and find some keywords which is clearly information based.but google serp showing product pages on top why
I can clearly see the keyword is informational
Thank you!
Thank you very much for your thinking and combining SEO copywriting
This is amazing and so easy! I feel more at ease now. Thank you for the video.
Poor video
Please, this is the video I was looking for, I really understand. Thank you so much for making this video. I'm sure it will help many people
great explanation, simple and to the point
Im going into seo writing becomes of this video 🔥, do you guys offer full course?
Oh god! The good vid of the year! Happy that I found ,
Thank you so much 😊
Hi there, please I'm curious. will renaming my category hurt my SEO and drop my ranking?
That was one great presentation on SEO copywriting! Short and effective tips that someone can implement immediately plus examples of how to implement them. I subscribed immediately after watching it cause you clearly understand what a beginner needs to start in the industry.
Thanks for the information. It is very clear, informative and full of things I need. Thank you.
One small thing: I can't afford Ahrefs tools :((((
Fantastic. Thank you
This is such great content. I have all this information in my brain from listening to podcast like niche pursuits, the blogging millionaire, donyou even blog etc.. but this video really helped me put it all in order and create a plan to create content. Thank you
My fav seo video so far! Thanks for the clear and insightful info 🙏🏼
Thank you so much for the video. This helps me a lot in figuring out how to write a good SEO article.
Does SEO copywriting pay more than conversion copywriting?
I have learned so much from your tutorial (Free Courses provided during Lockdown). But, what about Chat GPT. Will it take our job or not?
💜💜💜💜🙏🙏💜💜💜💜
your video can change our mindset in a better direction, thank you professor
I am learning so much with watching your videos . Thank you so much for sharing this amazing source of information.This one is quite helpful.
After 14 days..no video