Gamification to improve our world: Yu-kai Chou at TEDxLausanne

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– Yu-kai Chou is an entrepreneur, speaker, and gamification pioneer. Early in life, he had the epiphany that while games had the power to delight and engage the mind, they were not productive and only resulted in emotional gains. He became obsessed with the combination of how to make games more productive, and simultaneously, how to make life more fun. Since then, he has created a variety of game-based technology startups.

In 2012, he stepped down as CEO of his startup and published his gamification framework Octalysis, which has since been translated into nine languages. He is now a full-time consultant and speaker on gamification. In his talk, he explains us some ways in which gamification has been used and could be used in the future to make the world a better, more sustainable, and more fun place to live our lives.

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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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40 Comments

  5. 🎯 Key points for quick navigation:

    00:27 🎮 Games can inspire improvements in our world by harnessing the power of play.
    01:07 📊 Contrary to stereotypes, the average gamer is 35, half are women, showing a broad demographic.
    01:47 🎲 Gamification uses exciting game elements in non-game contexts to make them more engaging.
    03:11 💡 Effective gamification begins with motivating core drives, not just game elements.
    03:53 🌍 Epic meaning motivates action by making people feel part of something larger, as seen in the "Pain Squad" app.
    05:02 🏆 Development and accomplishment drive motivation by showing progress, exemplified by Nike+.
    06:51 🌈 Empowerment through creativity engages users by letting them innovate, as shown in the Foldit game.
    08:01 💰 Ownership and possession motivate improvement and protection, utilized in games like DragonBox.
    10:08 👫 Social influence drives behavior change, effectively used by Opower to reduce utility bills.
    11:19 ⏳ Scarcity and impatience create desire for things just out of reach, successfully applied by Kickstarter.
    12:13 🔍 Unpredictability and curiosity capture attention, as in the Speed Camera Lottery.
    12:56 🧟‍♂️ Loss and avoidance motivate actions to prevent negative outcomes, illustrated by Zombies, Run!
    14:07 ⚖️ Good gamification blends extrinsic and intrinsic motivation, focusing on meaningful engagement.
    15:56 🕹️ Gamification should be a nuanced design, not a one-size-fits-all solution.
    16:11 🎯 Vision for a world where what you have to do and want to do are indistinguishable, thanks to gamification.

    Made with HARPA AI

  7. Came here after reading chapter 5 of “Actionable Gamification” by Yu-Kai through the link in the e-book format. I love the way he presents this topic with humour and passion, although it is rather amusing to watch him bring up technologies and apps that were popular 10 years ago. Really shows you how quickly technology moves forward.

  15. 10 years later, still a great talk! Yu-kai Chou's ideas about gamification are so inspiring. It reminds me of how using rewards and challenges can significantly boost engagement, just like what I've seen improve motivation in organization with a little help of Workstatus. Thanks TEDx and Chou for this insightful presentation! 😊🌟

  17. My biggest drive in my work is to make it fun. If something about the UI sucks, I've learned ways to minimize clicks through programmable keyboards and mice, to minimize friction wherever possible.

  25. Hello, This is Abhishek Jain , i am studying in IIM Visakhapatnam, we are doing our research project on "Impact of Gamification on E- Commerce website and educational websites", your response will be of great value, thank you.

  29. So inspired by what you showed us with Pain Squad! Outstanding in every way. Yes, fun is a powerful tool for learning, much like Social-Emotional Learning. And an engaging game applied to life-skill and mental health education like Resilience, Optimism, and Self-leadership is GOLD. Aligned with human basic needs or core motivation, gamification can become the go-to mental health tool, helping children and teens around the world to get through their 'pains'. Thank you Yu-kai Chou for your EPIC ideas and creations.

  39. So chores for example. What if my mom calls pretending to be a secret agent and I need to clean to crack a code with notes attached to completion of each chore containing a new clue to what will eventually tell you where to find your allowance

  45. You've convinced me that it really IS possible to make a world where everything we NEED to do becomes fun!

    Also, these are the best principles for gamification that I've seen. And your chart is extremely usable!

    Thanks for working towards this mission!

  51. Well if companies are going to use gamification to manipulate people to serve their selfish interests , its a big NO .
    But if people are using gamification in their life to make life playful and joyful and NOT allowing external factors to influence their decisions, i.e. there is no dark psychology involved, then gamification is indeed the best thing to have…

    This was originally commented under someone else' comment, but I think it should be a discussion of its own .

  53. came here from yakuza 3, stayed for the model

    Octalysis summary (will edit as i go)

    1. Epic meaning & calling (aka your backstory, the MC's calling, the thing you feel related to)

    2. Development, accomplishment
    the thing that got you hooked, messages in-game that tell you you're awesome

    3. Creativity & feedback
    Allowing yourself to use different ways to solve your 'quests' everyday, basically developing a way to engage yourself in every little thing

    4. Ownership & possession
    The thing that makes you want to collect more of it. eg. massive level or skill points, EXP, in-game currency, number of SSR heroes you own, etc. IRL the more money you wanna collect, the harder you'll work for it

    5. Social influence and relatedness
    Changing people's behavior based on the things they see around them. It may drive you to change based on how people succeed in the same environment as you

    6. Scarcity and Impatience
    You have a goal that you haven't achieved, a thing you don't have yet. You act upon the urgency to achieve that thing you were looking for, because it doesn't exist yet.

    7. Curiosity, unpredictability
    "Because you dont have it yet, you wanna own it."

    8. Loss and Avoidance
    you actively do something to prevent bad things from happening. eg blocking your enemies in a tower defense game. always upgrading your heroes so that the enemies don't plow through them.

  57. This is such an eye-opener!! This is why more language learners are enjoying Duolingo because the team is so great in incorporating these cores into their game. Social relatedness, loss/avoidance, curiousity, impatience, etc. Thank you sir for this TedTalk!!!! 😎 Brilliant!!!!

  63. I am wondering.. Core drive 3 is about creativity. Could it be a solution for the corona virus? If we can develop a virus less damaging, that can easier jump on to people. Wouldn't that be the real solution instead of having everyone vaccinated untill we come to a point where a new mutaton pops up and we just have no clue what it does to us if we were not vaccinated. Which is important, because if we forget to live without the vaccin. We will keep on vaccinating ourselves at some point for no reason. Which can never be a good thing.

  75. I really enjoyed the informativeness of this talk, and Octalysis is a very clever and comprehensive framework. I also really appreciated the many examples of problem-solving through gamification.
    I was less than enthusiastic about the implications of gamification changing the world. It is certainly doing so, gamification helps hold attention beyond even the primary purpose of the service or product, and that is something that every product or business wants when harvesting attention in our attention economy. Naomi Klein said we don't have ads now, just brands. Similarly, we seem not to have products and services now, but engagement platforms in the digital space.
    Gamification is a powerful tool, but it could be used in any way, for seamier motivations. In this talk as well, most of the examples stress getting people's attention to do tasks they should do, for personal or altruistic reasons, and making them enjoyable. But for every one of those, a hundred examples exist which only seek to exploit psychology to gain one or another form of revenue.
    I am not criticising the talk, simply challenging the belief expressed that gamification can change the world for the better.

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