Everybody is talking about AR and VR, and they say its going to disrupt marketing as we know it.
It definitely has potential.
Kate explores the transformative potential of augmented reality (AR) and virtual reality (VR) in various sectors, particularly marketing and e-commerce. She discusses how AR enhances real-world experiences while VR creates entirely immersive environments. The conversation highlights the expected trends for 2025, including innovative marketing strategies, e-commerce transformations, and the challenges that come with integrating these technologies into everyday life.
Takeaways
AR enhances the real world with digital elements.
VR provides a fully immersive experience.
AR can improve product discovery through try-ons.
E-commerce will evolve with virtual shopping experiences.
Immersive brand campaigns will change storytelling.
AR can facilitate community building and engagement.
Advertising will become more interactive with AR.
Customer support can be enhanced with AR overlays.
The integration of AR/VR into marketing is essential.
Future developments in AR/VR will require addressing privacy concerns.
Chapters:
00:00 Introduction to AR and VR
02:21 The Impact of AR on Marketing
06:01 Revolutionizing E-commerce and Shopping Experiences
10:44 Innovative Brand Campaigns and Storytelling
12:59 Challenges and Future of AR/VR Integration
augmented reality, virtual reality, marketing, e-commerce, immersive experiences, brand campaigns, technology trends, 2025
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The information shared is based on current trends and publicly available predictions for social media in 2025. While we aim to provide accurate and up-to-date insights, the social media landscape is constantly evolving, and these predictions may change over time. The views expressed are for entertainment and discussion purposes only and do not constitute professional advice. Marketing Over Chai and its host are not liable for any decisions or actions taken based on this session. Always conduct your own research or consult a professional before making business or marketing decisions.
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I don’t think so. Because not even Nintendo cares about VR. They went with the switch 2. Which is not VR. That alone should tell you we’re not there yet. If people say that it’s the next big thing. It’s a scam. Only people who have a lot of money can afford it. And it sucks!
Thanks for your research very fruitful 🎉
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Love the new background ❤